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Research papers

The negative exponential

This paper shows how RBL responded to marketing managements' changed needs by adapting mini-testing methodology to reduce the time necessary for testing in a way which preserved the extended observation of the repeat buying behaviour of panellists as...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Joel D. Levy
June 15, 1988
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Citation

Levy, J. D. (1988a, June 15). The negative exponential. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-negative-exponential